The Brief

This year Beaverbrooks invite you to design a complimentary suite of bridal jewellery, taking inspiration from what you cherish and admire the most about our beautiful planet.  Be as creative and original as possible in designing a bridal suite that symbolises and celebrates love, hope and the future.

The suite is to consist of a matching pendant, earrings, bracelet and hairpin. It is be made in 9ct, 18ct gold or platinum, any diamond cut can be utilised, to a maximum diamond weight of one carat per piece.   Complimentary pearls and gemstones can be included if desired, and earrings must not exceed half carat in diamond weight each.

Your presentation must include a scaled drawing and specifications such as measurements and materials used, along with close attention to the metal gram weight for this commercially focused and price positioning task. Evidence of research and inspiration used in your creative thought process will be appreciated.  Designs must also show consideration to manufacture, as well as a supportive description relating to your inspiration, concept and development.

Please present your designs either as a 2D hand drawing, 2D CAD illustration or 3D CAD render.  A combination of any of these formats is also welcome. This design brief has been written in liaison with Pamela Statham of Continental UK.

The Award

It is intended that the winning design will be manufactured and showcased within the Beaverbrooks stores, so consideration to its commerciality and possible price points is vital.  Please note, copyright of the winning design will be discussed prior to manufacture.

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Entry Form Requirements

As per the brief criteria, there will be placeholders on the entry form for you to explain the concept behind your designs and the tools or techniques that you have used if you wish to separate text from your images. You may explain these on your designs or using the placeholders provided on the entry form, or both. 

The placeholders are: 

  • Design Concept: Please explain the idea and concept behind your design in meeting the brief requirements (Max 150 words)
  • Techniques & Technology used: It is important that you explain the techniques you have used to make your piece i.e. gouache, CAD, Illustrator, watercolours, Procreate etc. This will be used in the judging process and you may be at a disadvantage if it is unclear how the entry was designed. (Max 150 words)

Judges Comments

Last year’s new Beaverbrooks commercial Jewellery design award proved to be popular and very successful. Building on this, and as Patrons for the 2020/21 competition, we are delighted to be partnering again with Beaverbrooks, a leading, independent family owned jewellery and watch business.

This new and exciting design brief combines the expertise, knowledge and experience of Beaverbrooks as a leading high street jewellery company, and an advocate of innovative commercial jewellery design. Beaverbrooks are very proud of their contemporary ethos and esteemed reputation, and this Patron award will also endorse their strength as a forward thinking and proactive business.

About Beaverbrooks

Beaverbrooks is a family-owned diamond, jewellery and watch business, and recently celebrated 100 years in the trade. With 71 stores nationwide, they are a well-respected and established part of the UK’s retail high street. As a commercial jewellery retailer, Beaverbrooks is proud of their reputation for quality products and exceptional customer service. 


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