Traceable Diamond Jewellery 2D
Sponsored by Tracr
We are excited to continue our partnership with Tracr for a third year and invite entrants to rise to the challenge and compete for the prestigious 2D Tracr Design Award, celebrating the fusion of creativity, craftsmanship, technology and ethical transparency.
Tracr is the world's leading digital platform that, through blockchain, traces natural diamonds from source at scale, bringing the ability to explore the provenance, authenticity and the unique journey a diamond has taken along the diamond value chain.
The Brief
Every diamond has its own unique identity, and with every new item of diamond jewellery, another exclusive story is created.
You are challenged to design a platinum and diamond necklace that captures our love of the natural world and showcases the wonders of our planet.
This should be a real statement of design that invites intrigue and conversation.
This brief provides an opportunity to showcase the “Building Forever 2030 Goals” and influence your chosen design theme. Further details found in this link: https://www.debeersgroup.com/%7E/media/Files/D/De-Beers-Group-V2/documents/sustainability-and-ethics/building-forever-goals-summary-2030.pdf
Designs should be iconic and versatile, and able to inspire a wider range of commercial jewellery that retains the same signature style and connects to the theme of traceability.
Project requirements:
Platinum will be the metal of choice, known for its durability and purity and is selected not only for its unmatched qualities but also because it's a well-traced and sustainable precious metal, aligning perfectly with Tracr's values. Our collaboration with Platinum Guild International (PGI) further reinforces this commitment, as we work together to promote transparency and traceability in the industry.
Diamonds only to be used as the sole gemstone; however, feel free to vary with cuts, number of stones.
The size needs to be 30pts and upwards.
Judges will be looking for
Originality of design and ability to showcase a rich narrative embracing the ‘Building Forever’ 2030 goals
Creative use of diamonds to make a unique statement and capture and enhance their beauty
Practical and wearable solution using the unique properties of platinum and appropriate manufacturing processes
Design versatility and potential for a commercial range
High standards of visual communication and presentation to communicate your inspiring idea and design process.
Your entry must include the following
1 x A3 mounted presentation board per entry, created by hand or using CAD.
A summary/description integrated within your design, including how the ‘Building Forever’ goals influenced your design and the story behind your proposal.
An Unmissable Opportunity
Subject to their consideration, Tracr will leverage its network to support the winning designer to explore developing a commercial line of Diamond Jewellery.
Guidance & Entry Form Requirements
Entries must comply with the 2D design and submission guidelines:
Good standards of visual communication and presentation will be highly regarded;
Description of your design, the concept and material specifications (gemstones, metals etc) must be provided on the design board.
Outline method/s of manufacture where relevant.
Entrants are requested to declare on the entry form if they have had their design rendered by a CAD technician or a digital artist.
Presentation
Designs are to be presented on one side only and mounted on card, foam board or equivalent backing board.
Paper only entries are not acceptable.
For all entries: x1 design board per entry.
Maximum dimensions for 2D Presentation Board
x1 A3 (297 x 420 mm)
Anonymity
Please ensure your name is on the reverse of your design board;
Do not put your name or identity/logos on the front of the design;
Entries that don’t conform to the above requirements may be disqualified.
Tracr is the world’s first fully distributed diamond traceability platform that starts at the source and operates at scale, bringing the ability to explore the provenance, authenticity and unique journey a natural diamond has taken along the diamond value chain.
"Our ambition is to promote transparency and enhanced confidence in natural diamonds, using the power of digital storytelling."
The backbone of the Tracr platform is fully distributed blockchain technology. As a diamond travels through the value chain, information is uploaded to the blockchain at different stages.
This means that Tracr creates unchangeable, tamper-proof digital records for individual diamonds as they move from source to manufacturer, to the store.
With its innovative approach and advanced technology, Tracr provides a robust solution for today's needs while helping the diamond industry to prepare for the future.
11 Jan 2026
Online Entry Form Submission Deadline
13 - 14 Jan 2026
Entry submission @
The Goldsmiths’ Centre
EC1M 5AD
9th Mar 2026
Awards Ceremony @
The Merchant Taylors' Hall,
EC2R 8JB
23 - 27 Mar 2026
Awards Exhibition & Events @
The Birmingham Assay Office
B1 3AX
1 July - 10 Sept 2026
Awards Exhibition & Events @
The Goldsmiths’ Centre
EC1M 5AD
