The Lifetime Achievement Award (LAA) is given annually by the Goldsmiths' Craft & Design Council. This is in recognition of a recipient's lifetime contribution and commitment to the craft and industry of silversmithing, jewellery and/or the allied trades over the course of their lifetime, and has shown an exemplary dedication to the profession. 

This award was inspired by the concept of “Living National Treasures” from Japan. It acknowledges individuals who have given a lifetime to their craft, particularly those who are preserving the skills and culture for the next generation and beyond. They are masters in their craft.

This prestigious award is generously sponsored by Thomas Fattorini Ltd who make the specially designed silver medal that is presented to the LAA recipient at the GC&DC’s prestigious awards event.