Fine Commercial Jewellery 2D

This year, Beaverbrooks are inviting entrants to design a suite of jewellery that would seamlessly blend and complement their successful Essence range, enhancing the collection with the addition of birthstones.  Please ensure for each suite a minimum of 3 designs are included.

The range is to symbolise the nature and ethos of ‘Essence’, where life’s moments through connection, hope, challenges and celebrations bring us together.  Beaverbrooks are eager to see proposals which echo one or more of these sentiments, in concise, fun, relatable and easy to wear designs that offer added value to the Essence collection.

Precious or semi-precious stones can be used, with 9ct white and yellow mixed golds. Beaverbrooks encourage entrants to visit their store and/or peruse the range online to fully gauge the requirements of this brief.

Hand and CAD-rendered designs are all eligible.

• Imaginative and creative outcomes, showing aesthetic appeal for the target market 

• Commercial awareness and potential

• Suitability of proposed materials, processes and methods of manufacture 

• Highest standards of presentation and visual communication, including inspiration source, design development leading to the final design 

• Appropriate inclusion of all details as laid out in the brief.

• Designs presented on one side only and mounted on card, foam board or equivalent backing board

• Design submissions – one A3 Board (maximum)

• Designs should include a 1.1 scaled drawing

• Designs can be created by hand, using CAD or in combinations

• Summary/description integrated within your design

• Names should only be visible on the back of the entry 

Following the 2027 Awards ceremony and exhibition at Goldsmiths’ Hall, and subject to their consideration and discussions with the winner, Beaverbrooks could offer the winner of their award, the opportunity to undertake some work experience to have an insight into their retail operation, this could include one of the following: 

• Guidance on how to create a marketing campaign

• Attending a shoot to see the creative side of bringing a product to life

• Shadowing a Beaverbrooks team

• An insight into the buying decision-making

Alternatively, and again subject to Beaverbrooks consideration, in liaison with the winning designer, Beaverbrooks will explore the possibility of taking their design into manufacture for either potential sales and/or dedicating/donating this to a charity supported by Beaverbrooks.