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Repurpose Jewellery 2D

Sponsored by Vipa Designs

We are delighted to be continuing our long-term partnership with Vipa Designs, supporting the competition as Named Award Patrons in our 2D Ready to Wear category. 

Vipa Designs are designers, casters, and manufacturers of high-quality, responsibly made fine jewellery, offering their services to both private clients and the trade, spanning the full spectrum of jewellery production.

The Brief

Repurpose Jewellery inspired by Moulin Rouge

'Moulin Rouge ', which translates to 'Red Windmill'. 

Design a dazzling piece of jewellery for a customer which must hold sentimental aspects. She would like to be surprised with any type of jewellery of your choice. 

The client's favourite film is Moulin Rouge, and she has recently been to see this Musical, in London's West End. The client is particularly drawn to this film and era, due to her grandmother working as a Parisian Cabaret Dancer shortly after the Second World War. 

The gemstones to be used are from various pieces of her late grandmother’s jewellery, and she would like to combine them in a brand-new item. Your design should combine the opulence, glamour & history of Parisian Cabaret with a contemporary twist. 

Please note that this design brief is a fictional scenario.

Gemstones to be used: 

1.35-1.45mm round brilliant champagne diamonds x20 

1.45-1.55mm round brilliant black diamonds x20 

2.5mm round brilliant black diamonds x3 

7x5mm elongated cushion dark pink tourmaline 

A combined total of 15g of 18ct yellow and red gold 

 

The customer is a big fan of musicals & often visits shows in the West End and Broadway. She is a very social person, and this repurposed jewel will be worn to evening dinners, cocktail parties, special events, etc.

Combining ideas, shapes, forms and influences from history & contemporary is key.

Judges will be looking for

  • Imaginative and creative outcomes, showing innovation and aesthetic appeal

  • Practical and functional solutions

  • Suitability of proposed materials, processes and methods of manufacture

  • Highest standards of presentation and visual communication, including inspiration source, design development, leading to the final design

  • Appropriate inclusion of all details as laid out in the brief

Your entry must include the following

  • Designs are to be presented on one side only and mounted on card, foam board or equivalent backing board

  • Submissions - 1 x A3 (maximum)

  • Where appropriate, designs should include a 1.1 scaled drawing

  • Designs can be created by hand or using CAD

  • Summary/description integrated within your design

  • Names should only be visible on the back of the entry

  • If AI is used, list what and how much  

Guidance & Entry Form Requirements

  • Entries must comply with the 2D design and submission guidelines: 

  • Good standards of visual communication and presentation will be highly regarded.

  • Description of your design, the concept and material specifications must be provided on the design board

  • Entrants are requested to declare on the entry form if they have had their design rendered by a CAD technician or a digital artist

  • Techniques & Technology used: It is important that you explain the techniques you have used to make your piece, i.e. gouache, CAD, Illustrator, watercolours, Procreate, etc. (Max 50 words)

Inspiration | Previous Winning Design Presentations

Presentation
  

  • Designs are to be presented on one side only and mounted on card, foam board or equivalent backing board. 

  • Paper only entries are not acceptable. 

  • For all entries: x1 design board per entry.

Maximum dimensions for 2D Presentation Board

x1 A3 (297 x 420 mm)

Anonymity
  

  • Please ensure your name is on the reverse of your design board; 

  • Do not put your name or identity/logos on the front of the design;

  • Entries that don’t conform to the above requirements may be disqualified.

10 Jan 2027

Online Entry Form Submission Deadline

12 - 13 - 14 Jan 2027

Entry submission @ 

The Goldsmiths’ Centre

EC1M 5AD

8th Mar 2027

Awards Ceremony @

The Goldsmiths' Hall

EC2V 6BN

8 - 19 Mar 2027

Awards Exhibition & Events @ 

The Goldsmiths' Hall

EC2V 6BN

 

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