Tracr is the world’s first fully distributed diamond traceability platform that starts at the source and operates at scale, bringing the ability to explore the provenance, authenticity and unique journey a natural diamond has taken along the diamond value chain. Our ambition is to promote transparency and enhanced confidence in natural diamonds, using the power of digital storytelling.
The backbone of the Tracr platform is fully distributed blockchain technology. As a diamond travels through the value chain, information is uploaded to the blockchain at different stages. This means that Tracr creates unchangeable, tamper-proof digital records for individual diamonds as they move from source to manufacturer, to the store. With its innovative approach and advanced technology, Tracr provides a robust solution for today's needs while helping the diamond industry to prepare for the future.