Contemporary Platinum Rings
We warmly welcome the return of Platinum Guild International (PGI) to the competition as Named Award Patrons who are sponsoring this section to promote Platinum jewellery, the most noble and durable of precious metals.
Rings are ever present, universal and represent a major part of the worldwide jewellery market. Within this it is also more difficult to source and identify design led rings of individuality that appeal to potential customers seeking something different, special and alluring.
Your challenge is to design Platinum Rings for every day wear on the theme of ‘Romantic Rebel’ - a design trend that is edgy, yet fantastical; self-assured and defiant. The rings should not be statement pieces, but emblems and tokens that are tasteful yet functional for daily wear. For more information, influence and inspiration on the theme of ‘Romantic Rebel’ trend, please see here for videos on the identified 11 design motifs.
All designs must incorporate the following:
Select an international celebrity as your client, Rings that they would wear off-camera as part of their daily wardrobe and tailor your design that would appeal to their life style and fashion attire.
Platinum is the focus and attention in this brief but diamonds, pearls and/or other gems/materials can be incorporated to enhance your platinum designs. Platinum needs to be the main stake holder (at least two thirds) of your proposal.
Designs should successfully translate into manufacture and keeping the finished gramme weights within familiar margins for platinum rings i.e., that they are able to be competitive in the platinum jewellery market.
Avoid the use of highly personalised symbols in your design/s, and instead design for your chosen celebrity client based on their aspirations, values, and style profile, so that your design may also appeal to a wider audience of similar profiling.
A brilliant opportunity...
Following the Awards ceremony and exhibition at Goldsmiths’ Hall, and from their considerable experience in Platinum Jewellery, PGI, through their global consumer marketing and educational programmes will offer advice and guidance to the winning designer about the market of Platinum Jewellery.